The E-Book Explosion

March 24th, 2011

Depending on your perspective, you’re probably either excited or disturbed by the continuing explosive growth of e-books. I guess you could say that it’s a bi-polar subject for me. I’m both excited and disturbed. I’m excited because e-book technology is making it easier to acquire and read books, and disturbed because I love the comfortable sounds and smells and ambience of real bookstores, and I love printed books that can be handed down through generations of readers. When I was a boy, I read books that my grandfather had read when he was a boy. The pages were yellowed and some of the bindings had cracked, but they were still the very same books. You can’t get that experience from a Kindle or a Nook or an iPad.

But the most important part of a book is its content, of course, and in that sense e-book technology is making books more accessible than ever. It’s also wreaking havoc among traditional publishers and booksellers.

According to the Association of American Publishers, e-book sales in January 2011 increased nearly 116% over the last year while paperback sales fell nearly 31%.

With so many readers shifting to e-books, bricks and mortar bookstores are struggling. You may have heard that Borders filed for Chapter 11 bankruptcy on February 16 and announced that it would be closing 200 of its 642 stores. The closing of an additional 25 stores was announced on March 19.

Did you know that you could download many of the classics for free? Me, either. E-book readers such as the Kindle and the Nook have some other advantages over printed books. Here’s another article that sheds some light on the debate over paper vs. plastic.

One of the great things about books is that they can be read over and over. Libraries have thousands of books for anyone who wants to borrow them, and I can’t tell you how many books I’ve loaned to friends and relatives over the years. (I’ve even gotten a few of them back.) Of course, lending an e-book is even easier than lending a printed book. This is one more factor that’s making publishers nervous. Online clubs with names like BookLending.com and Lendle.me have proliferated. The sites, some of which have gathered thousands of users, allow strangers to borrow and lend e-books for the Kindle and Nook. You can find more information here:
E-Book Lending Takes Off
Publishers Wary of E-Book Lending ‘Twerps’

One major publisher, HarperCollins, has decided to limit the number of times an e-book can be read. Libraries, which are also learning how to deal with the e-book phenomenon, don’t like such limitations.

And the digital book revolution rolls on.

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.

Book Publishing News

January 20th, 2011

I hope your holidays were pleasant, safe, and relaxing. Martha and I spent Christmas in Jacksonville, Florida, where three young, energetic grandchildren kept us busy.

Sorry for being so lax with blog posts. I’ll use the holidays as one excuse. I’ve also been dealing with the usual flood of queries after the first of the year, when many writers renew their efforts to get their first books published. I love it when a new manuscript from a new writer hits my desk (well . . . nowadays it usually hits my computer screen, but you know what I mean) and I start reading and think, Wow, this is good! I’m usually the first professional in the business to have seen the book. The author has no idea whether or not the book is any good, and I’m the one who gets to break the news. It doesn’t get much better than that. Of course, sometimes I have to tell writers that they should be spending their time doing something else. That doesn’t feel so good, but I’ve learned how to be honest without being brutal.

BloodrightBesides the holidays and an especially heavy load of queries, I’ve also been working through the final steps in the publishing process for my own novel, Bloodright. It’s scheduled for release on January 25, but it will probably be another two or three weeks before it’s available in bookstores and online booksellers. You can find out more about Bloodright here: http://www.mundania.com/book.php?title=Bloodright. I’ll write more about the publishing experience in a couple of weeks. I’ll say right now, though, that I love the people at Mundania Press. Working with them has been a pleasure, and I’m looking forward to future novels with them.

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Book Publishing in the News

Here are some news stories and commentary that caught my eye over the past three weeks.

Third-Generation Kindle Now the Bestselling Product of All Time on Amazon Worldwide

If you remain unconvinced that e-books are taking over the book publishing business, this should give you pause. Amazon announced last week that the third-generation Kindle is now the bestselling product in Amazon’s history, selling even better than Harry Potter 7. More Kindle books were downloaded on Christmas Day than on any other day in history, with Stieg Larsson’s novel The Girl with the Dragon Tattoo topping the list.

Nora Roberts, Stieg Larsson, James Patterson Top Sales on Kindle

More about e-books. According to Amazon, best-selling author Nora Roberts (romance and suspense thrillers) has sold more than 1.1 million Kindle books.

Why Google Acquired eBook Technologies

Google has acquired eBook Technologies, a company whose primary business is e-books and e-book readers. This article explains the technology and what the acquisition is all about.

Wither Borders?

The challenges facing Borders, the huge bookstore chain, epitomize the challenges facing traditional booksellers in general. Here are some good news articles and commentary.

Ten Best Kept Book Publishing and Marketing Secrets

If you self-publish your book, here are some good suggestions about how to market it.

Smart Self-Publishing: How to Get Published Without Getting Scammed

This article has some good advice for authors who decide to self-publish.

How to Make Money Online by Selling Books

Publishing your book as an e-book is quick, easy, and cheap. This article has some marketing suggestions for self-published e-books. I know that many authors decide to self-publish their books, and in some cases that can be the best (or only) option. But I have to admit that, to me, there’s something disheartening about these types of articles, which are becoming more and more popular. People are being encouraged to write books in the same way they’re encouraged to try the latest money-making scheme on the Internet. Writing shouldn’t be about getting rich fast, or about pumping up writers’ egos when they should be taking the time and effort to improve their skills. Writing should be about the love of the craft. Maybe I’m just old-fashioned.

Is this Holiday Punch Spiked or Was 2010 a Year of Hope?

Erin Cox reviews the year in book publishing, acknowledging the challenges but ultimately feeling hopeful for the future. This post contains “Lucky Seven List of Things Erin Cox is Thankful for in Publishing 2010.”

Penny Arcade web comic – “We call it Book.”

I’ll end with something that may make you smile.

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.

How to Put Some Sparkle in Your Prose

December 20th, 2010

If you haven’t read Stephen King’s book On Writing: A Memoir of the Craft, it isn’t too late to buy it for yourself as a Christmas gift. In it, he observes that he gets a lot of questions about writing. All successful writers are familiar with these questions, though I’m sure King gets more than his share because he’s such a popular author. Questions like: How much research do you do? What made you want to become a writer? How do you come up with such unique characters? Who are your favorite authors? And the ever-popular: Where do you get your story ideas?

But King says that people almost never ask him about the language. He writes (usually, anyway) fast-paced, entertaining, and engaging prose. He knows how to string together words into phrases and sentences that draw the reader into the scenes. People who are interested in how he develops story ideas and characters almost never ask him how he writes entertaining prose, however, and I suspect that most readers don’t even think about that. They either like the way a certain author writes, or they don’t.

Being creative with the language isn’t usually covered in creative writing books or classes. So that’s what I’m going to talk about today.

You don’t have to be a gifted wordsmith to write successful novels. Even if your prose is less than exciting, you can make up for it by coming up with dynamite story lines and characters. Most truly gifted wordsmiths were born with something that the rest of us just don’t have. But there are some specific things you can do to spruce up your prose. To illustrate, I’m going to borrow a page from the guidebook I use for my online Fundamentals of Novel Writing workshop.

How to Write Captivating Prose

After you’ve written a scene in your book, do the following:

  1. Underline every motion word. Just as action catches the eye of the television viewer, so it does in a book. Here’s an example:
  2. The Corvette went out of control and ran into a brick wall.

  3. Examine each motion word. Can you make it more specific and exciting?
  4. The Corvette spun out of control and slammed into a brick wall.

  5. Use color. Include specific colors in your scenes: a blue sedan; a yellow hair ribbon; a red sweater.
  6. Use words of size and shape. Compare the known with the unknown: a fiddler crab the size of her thumbnail; a sting ray as large as a VW wheel.
  7. Appeal to all the senses. Besides sight, your reader has four more: sound, taste, touch, and smell. Use specific nouns that suggest the sensuous: the murmur of distant voices (sound); the spice of pine after an autumn rain (smell); a velvet dress (soft, therefore, touch).
  8. Name specific objects in the setting. Characters must inhabit time and space.
  9. Jack eyed the wall clock. In two minutes, the bell would dash all hopes of ever finishing this exam.

  10. Use body language. Do your characters use facial expressions, gestures, mannerisms? Do they interact with objects in the setting?
  11. Marcie fingered a button at the collar of her shirt and, lips pursed, glanced at the offending book lying in plain view on the coffee table.

  12. Zap every needless is, am, are, was, were, be, being, been. Replace with action verbs. The sentence The night was cold and wet in the tall marshes, becomes The night slipped cold and wet over the tall marshes.
  13. Search and destroy passive voice verbs. Replace with active. The story was written by Carla becomes Carla wrote the story.
  14. Find adverbs. Terminate, if possible. Find a better action verb instead. Then challenge each adjective. Is it the best possible one — or would a more descriptive noun eliminate the need for the adjective?
  15. Highlight words used more than twice per page. Find synonyms for the third and fourth appearances.
  16. Correct spelling, punctuation, grammar errors. However mundane a task for you, your manuscript cannot leave home without it. Such errors will ensure its immediate return.

If you do this for a while with every scene you write, before long you’ll find yourself writing clearer, more engaging prose without even thinking about it. Your readers will love you for it.

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.

Book Publishing News

December 13th, 2010

If your goal is to write books and have them published, then it behooves you to stay in touch with what’s happening in the book publishing business. And there’s a lot going on right now, largely because of the trend toward e-books and the surging numbers of self-published titles.

Bookstore Chains Merging
It has been reported that the two largest bookstore chains in the U.S., Barnes & Noble and Borders, may merge in an effort to cut costs. Wall Street seems to like the idea, but what will it mean for book buyers and the book publishing industry? Simba Information senior analyst Michael Norris thinks it’s a “wretched idea,” and he makes some good points. In this interview, Norris explains why such mergers are a bad idea.

E-book Ads
I ran into my first gas-pump commercial several years ago. I swung into a combination gas station/convenience store in Phoenix, stuck my credit card in the slot, and started pumping. Then the gas pump gave me a sales pitch about all the goodies I would find inside the little store. They even had a special on twelve-can cartons of Coke. I was more than a little annoyed that I couldn’t even pump gas in peace anymore. That night, as I settled into an easy chair at home with the latest Michael Crichton novel, I was still peeved about the gas-pump commercial, and I thought, At least they’ll never be able to put commercials in books.

But it seems that nothing is sacred when it comes to commercials. Advertising in e-books is just around the corner, and with the evolution of e-book readers into multimedia devices (or the evolution of multimedia devices into e-book readers), I have no doubt that full-blown commercials are sure to follow. Delightful idea, right? I can imagine how this would work. A character in a Stephen King novel is buried alive by a psychopathic killer – and up pops a commercial for an anti-anxiety medication.

Okay, I’ll stop ranting. Publishers say ads will be necessary to save the book publishing industry. Hype or reality? Check it out what MarketingVOX has to say about the industry and its demographics.

Holiday Cheer
With all the difficult issues facing booksellers and publishers, it’s nice to come across a story that can make you smile. Here’s one about a third-grader who wanted a bookstore in his town, and made it happen: The Small-Town Books-A-Million Miracle

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.

E-book Piracy – What Digital Distribution Means for Authors, Publishers, and Consumers

December 7th, 2010

This week’s post is by guest writer Jami Blackann. Jami is an editor and administrative assistant for Greenleaf Literary Services and lives in Seattle, Washington.

With the advent of any new piece of technological gadgetry, people will inevitably find a way to exploit it. When compact discs became prevalent in the 1990s, they brought a whole new standard to the music industry. CDs gave us better sound quality, increased data storage, and easier access to our tunes than previous technologies, but with it came quicker and easier (and unauthorized) ways to duplicate songs. Music piracy became a global threat in a way we’d never seen before. And this was merely a dark cloud gathering before the storm that was coming just around the corner with MP3s and the Internet. Rampant digital piracy would shake the recording industry to its core, and for better or worse, the whole music culture was forced to change and adapt.

Amazon KindleThere’s an obvious parallel that can be drawn between what happened to the music industry and what’s now occurring in the book publishing industry. E-books and e-readers are steadily pushing their way into the reading culture, and we’re already seeing the effects these new technologies are having on copyrighted material. An anti-piracy content-monitoring company called Attributor conducted a recent survey on e-book piracy, noting that there are on average “1.5-3 million daily Google queries for pirated e-books,” with a “50 percent increase in online searches for pirated downloads throughout the past year.” Studying major file-sharing sites like RapidShare and smaller sites that host digital books, they found a clear increase in demand for pirated material. And their survey results are likely far understated, because they weren’t taking peer-to-peer networks like BitTorrent into account.

So with e-book piracy on the rise, what does that mean for publishers? How is the market adapting to this shift in distribution?

Some members of the industry, as frustrated writer Edward Champion noted after attending the BookExpo CEO panel, are simply in denial of the coming (and ongoing) changes. Champion reported that the moderator of the panel, Jonathan Galassi, “not only maintained the old warhorse position that hardcovers would still be desired by 100% of book purchasers, but clung to such feeble driftwood as ‘We’re always going to need warehouses’ and, on the position of enhanced books, ‘Who has time for the enhancement?’ He also claimed that no author is going to want to publish his work online for free.”

The fact is, digital media is here to stay, and book piracy is as inevitable as pirated music. Whether the pages are being scanned and uploaded as PDFs, or the pirated material is being offered in an e-book format to begin with, people are finding ways to get copies of electronic books for free.

What are some of the solutions being implemented to slow the onslaught of e-book piracy?

DRM, or digital rights management, is a term not unknown to the digital music and gaming worlds. DRM technologies can be used by publishers, copyright holders, and any other parties interested in preventing the unauthorized duplication of digital content. Publishers are already employing DRM to limit the copying and sharing of e-books. Different e-book formats (mainly ePub, PDF, Topaz, and Mobipocket) and software programs (Adobe Reader and Microsoft Reader) have encryption codes that limit a user’s ability to read an e-book on alternate devices, or that inhibit a user from treating the e-book like a normal text file.

For instance, when a publisher or distributer decides to put heavy DRM restrictions on its PDF e-book files, the PDF is stripped of its normal text-copying and printing functions. Microsoft has created its own e-book format (with a .lit, or “literature” extension) that can only be read with Windows software. The Reader does not allow access to protected books if the user has not activated the software, and Microsoft limits the number of installations that can be activated per account. Microsoft has a few different levels of protection for its books, and its strictest form involves linking the purchased book to the user’s Passport account, so the e-book can only be opened on the computer where it was downloaded.

Some companies, like the above-mentioned Attributor, give publishers tools to detect and remove unauthorized copies of e-books across the Internet. “The Attributor Guardian service combines extensive web crawling with a trained professional services team to detect pirated copies of your works, encourage equitable re-use, and—if a fair resolution cannot be reached—effectuate removal of the unauthorized copies and take steps to ensure that piracy does not recur.”

Another way that authors can try to reduce the amount of book piracy is simply to refuse distributing electronic copies of their books in the first place. For lesser known books, this method might slow piracy down, but it’s not a sure-fire solution, especially for popular authors. Fearing Internet piracy, J.K. Rowling did just that, refusing to authorize electronic copies of her Harry Potter books. The e-book version of Stephen King’s novel Under the Dome was delayed several weeks in an attempt to save sales and put a hold on immediate illegal distributions. Of course, despite these efforts, the books were still scanned manually and released on the Internet.

Should we be panicking about piracy?

It’s only natural for authors and publishers alike to be concerned. But we must also realize that, just as there are advantages and disadvantages to newer forms of digital content, there are also pros and cons to the way we deal with them. Denial won’t get us anywhere—the times are a-changin’, and a notable portion of consumers are going digital whether we like it or not. Refusing electronic distribution could frustrate the growing number of people who prefer to read in this new format, never mind that one dedicated scanner with an Internet connection will blow these print-only anti-piracy efforts out of the water. Proprietary software and hardware are another potential nuisance, since they restrict the way customers are allowed to use and interact with the e-books they’ve legally purchased.

DRM ultimately failed in the recording industry, because people found ways to strip the DRM from their music files, and when dust settled from that battle, they realized that people are still purchasing music. The industry adapted, finding a standard music format and selling individual files for a reasonable price, and musicians are still making money.

Time will only tell how the book publishing industry will react to these new changes. No one wants their work to be pirated, but enforcing too-strict policies on e-book distribution can also damage a book’s potential readership.

Eight Writers on Writing

November 30th, 2010

Writer's DigestWhen I first decided I wanted to make a career out of writing books, I subscribed to Writer’s Digest magazine because I thought it might help me become a better writer. While the articles about such things as plotting and characterization may have helped a little, what I really liked were the stories about successful writers. I couldn’t get enough of that. Before long, I was browsing through bookstores looking for biographies about writers and keeping an eye on television news shows like 60 Minutes that occasionally featured an interview with a bestselling novelist. I loved hearing about how they broke into the business, how their narrative voice developed over time, and what tips they had for people like me who were still at the “hope and prayer” stage of our writing careers.

Nowadays it’s a lot easier to find interviews and background information on successful writers. All you have to do is study the programming guides for cable networks like The Biography Channel or search the Internet. Most successful writers love to talk about the craft and the business of writing, and if you’re trying to break in with your first book, you would do well to pay attention to what they had to say. To get you started, I found some links for you.

J.K. Rowling

Unless you’ve been living on the moon for the past decade or so, you probably know that J.K. Rowling is the British author best known for her Harry Potter fantasy series. She formed the idea for the story during a train trip from Manchester to London in 1990. Her first book, Harry Potter and the Philosopher’s Stone, was rejected by twelve publishers before it was picked up by Bloomsbury, a small British publishing house in London.

~~~

Nora Roberts

Nora Roberts is a bestselling author who’s written over 165 romance novels. Her writing career had an unlikely beginning during the blizzard of 1979, while she was housebound with her family in rural Maryland. She needed to find a release, and during that fateful February storm, she finally turned to writing and fell in love with it. Several rejected manuscripts later, she published her first novel, Irish Thoroughbred, in 1981, and from there she went on to become the queen of romance.

~~~

George R. R. Martin

Martin is a science fiction, fantasy, and horror author best known for his epic fantasy series A Song of Ice and Fire. Always an avid reader and comic book fan, he started writing short stories in the 1970s. Even though one of his stories was rejected 42 times by various magazines, he was not discouraged. When his story With Morning Comes Mistfall was nominated for the Hugo and Nebula Awards and then lost, he took the defeat in stride and with good humor. Martin never gave up, going on to write and publish his first novel, Dying of the Light, in 1977.

~~~

Patricia Cornwell

According to Patricia Cornwell’s website, “Her first crime novel, Postmortem, was published by Scribner’s in 1990. Initially rejected by seven major publishing houses, it became the first novel to win the Edgar, Creasey, Anthony, and Macavity awards as well as the French Prix du Roman d’Aventure in a single year.” Cornwell is known for her thorough research and accuracy.

~~~

Stephen King

King’s books have sold more than 350 million copies. Can you imagine that? He’s a nice guy, too, from what I can tell, and he isn’t shy about giving tips to new writers.

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Ken Follett

Follett is a Welsh author whose books have sold more than 100 million copies in genres ranging from espionage thriller (notably The Key to Rebecca) to historical novels (The Pillars of the Earth – what a great novel!). His early career started out in journalism and then book publishing, and he began writing fiction as a hobby in the 1970s. What motivated him to become a novelist? “The spur was a financial crisis. My car broke down, and I couldn’t afford to get it fixed. And another journalist at the newspaper had written a thriller and the advance he got from the publisher was £200, which was pretty much exactly the amount of money I needed to get my car fixed. I did not figure that out until life began to show me I was a so-so newspaper reporter, and as a novelist I might have something special.”

~~~

Piers Anthony

Piers Anthony is a science fiction and fantasy novelist best known for his Xanth books.

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Neil Gaiman

Gaiman is a science fiction and fantasy author, known for his comic book series The Sandman and novels American Gods, Neverwhere, Stardust, and Good Omens (co-authored with Terry Pratchett). Gaiman started his career in journalism, writing articles and book reviews and conducting interviews in an effort to make connections and learn as much as he could about the literary world.

~~~

Look up some of your own favorite authors and find out what they have to say about writing. If you’re serious about writing, it will be well worth your time.

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.

Writing Your Novel in Thirty Days

November 22nd, 2010

NaNoWriMoNovember is NaNoWriMo, or National Novel Writing Month, billed as “Thirty days and nights of literary abandon!” by the folks who dreamed it up and organize the month-long event each year. They also call it a “fun, seat-of-your-pants approach to novel writing.”

Participants agree to start writing on November 1 and complete a 50,000-word novel by midnight November 30. So at this very moment, thousands of writers around the world are heading into the home stretch of their novels. The numbers will probably surprise you as much as they surprised me. According to the organizers, 169,000 writers signed up for the event last year, and more than 30,000 completed their novels.

Wow! That’s a lot of writing!

The focus is to write as much as possible without getting bogged down in tweaking and editing. A major theme of the event is: “Write without having to obsess over quality.”

Don’t obsess over quality?

You may be asking yourself: Shouldn’t novelists obsess over quality? Isn’t that the goal, to write good novels that people will want to read?

Yes, of course. But for many writers, the first hurdle is just to write something, whether it’s good or not. I’ve been writing novels for more than thirty years, and I can’t tell you how many times someone has said to me, “I’ve got a great idea for a novel I’m gonna write someday.”

The “someday” never arrives for most of those people. That’s because it’s easier to talk about writing a novel than to actually write it. I’m pretty sure that fear of rejection also plays a role. If you don’t write it, you don’t have to worry about being a failure when nobody wants to publish it.

But your brain won’t have to concern itself with that scary possibility if your only goal is to participate in the annual novel writing event by completing your novel in thirty days. There’s no reason for fear of rejection. To be successful, all you have to do is pound out the damned thing in thirty days. Doesn’t matter whether or not it’s any good.

There’s a lot to be said for that, and I’m not being facetious here. My guess is that the thirty days of feverish writing was only the first step for many of those writers who went on to revise and refine their novels and bring them to a satisfying completion. If the event stirred those novelists to take that first step, then I see it as a good thing.

In fact, that’s pretty much the way I wrote my first three or four novels. My first draft of The Tartarus Incident emerged from my Smith-Corona portable typewriter over a period of five grueling, twenty-hour days. Then I spent the next six months revising and refining the story.

“Why not take the time to do it right the first time?” people asked me, though not usually in such blunt terms. I explained that I felt the need to get the story down on paper very quickly, while I could see all of it in my mind’s eye. Some writers, I knew, wrote and polished their novels a page at a time. They would set a daily goal of two or three pages, and they would labor over those few pages for as long as it took to get them in final form. I couldn’t imagine doing that. I was sure I would lose sight of the big picture if I let myself get so involved in each scene, each passage of dialogue, each feeling of emotion from my characters. I couldn’t do it. For whatever reason, I needed to get the whole story out of my head and down on paper before I could start thinking about the little details. Admittedly, that first draft was very rough and required a lot of revising, but I just couldn’t do it any other way.

My technique has evolved a bit since then. I no longer feel the need to complete a first draft of a novel in a week or so. Nowadays I spend more time on the first draft and less time on revising. I’m not sure why. I no longer feel that stretching out the writing of the first draft imperils my “big picture” perspective. It just feels right. Go figure.

Each writer has to find his or her own best way of writing a novel. If you’ve found a way that works for you, stick with it. But if you just can’t seem to get your novel written (you know the one I mean – that novel you’ve been thinking about writing for years), you may want to sign up for National Novel Writing Month next year and see if you can write a first draft of your novel within the thirty-day time frame. You can find out more about National Novel Writing Month at www.nanowrimo.org.

Or . . . well, here’s a thought. Instead of waiting for National Novel Writing Month next year, why not just do it now? If you start writing today, you can have the first draft of your novel completed by Christmas!

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.

E-book Trends

November 15th, 2010

According to the latest reports from the AAP (Association of American Publishers), book sales for September 2010 were down in most categories when compared to September 2009. Sales of adult hardcover books were down 40.4 percent. Sales of adult paperback books were down 15.8 percent. Adult mass market sales were down 23.6 percent. Hardcover children’s and young adult sales were down 17.4 percent, and sales of children’s and young adult paperbacks were down 1.6 percent. There was a significant decrease even in the sales of physical audio books: down 42.6 percent in September compared to September of last year.

As an author, you may be asking: Where have all those readers gone?

Answer: They’re buying e-books. E-book sales in September increased 158.1 percent compared to September 2009.

As I said in my post Book Publishing and the Digital Revolution (October 11, 2010), the trend is clear. For their reading pleasure, a lot of people who used to frequent their neighborhood bookstores are now downloading books into their computers or into book readers such as Amazon’s Kindle or Apple’s iPad. It’s hard to predict the effect this revolution will have on the book publishing industry and the reading culture, but there’s no shortage of speculation. Here are a few tidbits that caught my attention recently.

  • Price of eBooks too high – This article by Steve Dotto lists reasons why e-books should be cheaper than they are. I don’t agree with everything he says, but this is something that’s stirring up interest.
  • Vince Flynn Thriller Tops Amazon’s Top 100 Paid List with $14.99 eBook – Vince Flynn’s American Assassin is the number one seller for Amazon’s Kindle book list despite a price of $14.99. The hardcover edition currently sells for only $15.11, and this has generated quite a bit of controversy among readers who think the price for the Kindle e-book should be lower.
  • Now Even Books Have Trailers! – This blog entry by a blogger who calls herself Bookzilla talks briefly about book trailers and embeds several in her post. Interesting idea, and I imagine we might see more of this sort of advertising given the rising popularity of e-books. For some reason this reminds me of a Star Wars book I read in the ‘90s. The Royal Scottish National Orchestra actually released a soundtrack for the book. Anyway . . .
  • E-book Industry Booms in China – The e-book industry in China is second only to the U.S. in size, with more than 20 percent of the world total. They’ve encountered a few wrinkles, though, including weak protection of intellectual property rights and a lack of industry standards. The government has outlined a few “tasks” for the promotion of the industry.
  • Why We Can’t Afford Not to Create a Well-Stocked National Digital Library System – In this lengthy but interesting article, David Rothman opines: “Shouldn’t libraries adjust in a major way to the possibilities of e-books and, in fact, use technology to strengthen themselves as bastions of literacy, so that, for example, books can better match YouTube’s popularity?”

It’s always interesting to see how new technology shakes up an old industry. As I recall, about three years after Jeff Bezos set up Amazon.com and started shipping books out of his garage, Amazon had a higher market value than Sears. Think about the number of big retail chains that have gone belly up since Internet shopping became so popular. Why weren’t these established companies able (or willing) to adjust to the changes that were taking place in retail sales? Does the same fate await the old, established book publishers? Time will tell.

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.

Beating the Odds

November 8th, 2010

A few weeks ago I wrote a blog post about the increasing trend toward self-publishing. Today I’m writing to those authors who don’t want to self-publish but instead are determined to land a publishing contract with a traditional publisher like Random House or HarperCollins.

“What are my chances?”

I get that question a lot. If you look at the statistics, the odds are certainly against you. Traditional commercial publishers receive far more manuscripts than they can publish. They turn down most of them. In order to snag a publishing contract with one of the big publishers, your book has to be well written and it has to be commercially marketable.

“I’ve got a great idea for a novel,” a writer told me a few days ago. “But why bother? You say that self-publishing isn’t the answer, and I know how hard it is to sell a novel to a traditional publisher. Why should I waste my time even trying?”

I wonder if John Grisham ever asked himself that question.

Here are some basic truths for you to consider:

  • If you don’t write your novel, your chance of getting it published is zero.
  • If you write your novel but don’t submit it to publishers, your chance of getting it published is zero.
  • If you work hard, write steadily, learn from your mistakes, and keep submitting your manuscripts, you have a good chance of snagging a publishing contract.

Instead of fretting about the odds, take steps to beat them. Here’s how:

  1. Know the audience you’re writing for. If you’re writing a suspense novel, don’t let it turn into a romance novel halfway through. Take time to study suspense novels and find out what readers (and publishers) expect in a suspense novel. Analyze several bestselling suspense novels on a scene-by-scene basis. Find out why they work, and how they keep the reader in an excited state of anticipation. This applies to any genre. The point is: study the genre in which you’re writing.
  2. Take time to get to know the business. There are a lot of books about the business side of writing. Most writers don’t bother to learn that part, so if you do, then you’ll have a leg up. Find out how publishers make decisions about the books they buy. Become familiar with the major publishing houses.
  3. Depend on a compelling manuscript and compelling book proposal to convince a literary agent and publisher to accept your book. Too many people rely on “contacts” in this business, when “contacts” are usually worse than useless.
  4. Take the time to learn about literary agents – the good ones and the ones to avoid. Get a copy of Guide to Literary Agents which is published each year by Writer’s Digest Books. Find out how to appeal to a busy literary agent. Like most publishers, good literary agents receive lots of manuscripts – far more than they can read or even give serious consideration. For that reason, when they receive your book proposal or manuscript and don’t recognize your name, they’ll immediately start looking for an excuse to dump it on the reject pile and move on to the next one. Sad, but true. By making short work of your manuscript, they’ll improve their chances of getting home in time for dinner. But if they don’t find a good excuse to reject it, then they’ll take the time to read it.
  5. Write, write, write. Set up a daily schedule and stick to it. If you work every day on your manuscript, even if it’s just for a little while, your subconscious will always be at work on it. After you’ve completed a novel, get to work on the next one. The worst thing you can do is spend your time worrying about what’s happening to the first one. Keep sending that one out, even if all you get in return are rejections, but keep your focus on the new one you’re writing.
  6. Don’t be paranoid about copyright. Under today’s copyright laws, a manuscript automatically belongs to the author, whether the copyright is registered or not. A manuscript should be copyright registered when it’s published for sale, but I know of no professional authors who register their own copyright before sending their manuscripts to agents and publishers. The worst aspect to copyright concerns is this: If a literary agent or publisher senses that an author is overly concerned about copyright protection, it’s almost given that they won’t even want to read the manuscript. While stories and story ideas are rarely stolen, it’s not at all uncommon for two writers to have the same idea and turn it into books which may have similarities. Literary agents and publishers don’t want writers accusing them of plagiarism, especially if there’s no basis for it. But they know that those accusations are most likely to come from writers who are overly concerned about such things because those writers don’t want to accept the notion of coincidence.
  7. Accept the fact that writing is hard work. This is the downfall for many newer writers. They think it should be easy, so when it gets hard, they aren’t willing to do the work. A few writers have told me that the time they spent analyzing novels of their genre was the most productive time they ever spent learning the craft of writing – yet I know that only a small percentage of the writers follow my suggestion about it. It’s tedious work, and most of them just aren’t willing to do it. Writers frequently call to ask me about how they can break into the business. When I start talking about the work associated with researching the market, learning about agents, etc., many of them don’t want to listen. They think all you need is to write a novel and know somebody who can open the door for them.

If you have a knack for telling stories, and if you’re a competent writer, and if you’re willing to work your butt off, you can beat the odds. It happens every day.

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.

Literary Agents – Your Ten Seconds to Do or Die

November 1st, 2010

If you’re like most writers trying to break into this business, you know that you need a literary agent. Many publishers won’t even consider a manuscript unless it comes to them through a literary agent, and it’s always good to have an agent’s expertise in negotiating a book publishing contract.

But finding an agent can be a daunting task. I frequently hear from writers who have been banging their heads against the agent wall for months. The conversation usually goes something like this:

Writer: “I’ve written a great book, but I can’t even get a literary agent to read it. How can I get an agent to take a serious look at my book?”

Greenleaf: “Well, you—”

Writer: “It’s so frustrating! I’ve sent out more than fifty queries, and not a single agent has expressed any interest at all in my book.”

Greenleaf: “Yeah, I know it’s—”

Writer: “Frankly, I’m ready to throw in the towel and self-publish. As far as I’m concerned, those agents can kiss my . . . ”

You get the idea. If you’ve ever tried to convince a literary agent to take you on as a client, you know how hard it can be. The problem is, the best agents are already so busy they’re reluctant to consider taking on a new client no matter how good he or she is. What’s more, when you send your query letter to one of those top agents, you’re competing against a boatload of other queries that come in on the same day.

“I get about a hundred queries every day,” a New York agent told me not too long ago. “I can afford to give them about thirty minutes.”

“Thirty minutes for a hundred queries?” I tried to work the math in my head, but I couldn’t make sense of it.

“I spend ten hours a day taking care of my existing clients,” said the agent, “reading their manuscripts, talking to publishers, and negotiating contracts. I can’t devote more than thirty minutes to new queries.”

“You must be a fast reader,” I said.

“Not really. I’m just careful about how I spend my time. Out of those hundred queries, at least ninety only get about ten seconds each before they go in the reject bin. Usually, I don’t get past the first paragraph.”

Most of those ninety rejects, he explained, are from writers who don’t have a clue about how to write a query letter, and obviously haven’t bothered to find out. The writing is rambling or choppy or incoherent and runs on for page after page.

“If a writer can’t even write a decent query letter,” he said, “why should I believe that he or she can write a decent book?”

“Ninety out of a hundred queries are that bad?” I asked.

“Yes, and believe me, I can spot them in ten seconds or less. Takes about fifteen minutes to go through those ninety queries, especially now that so many of them come in via email. Less paper to shuffle through. That leaves fifteen minutes for the ten queries that make it past the ten-second review.”

I had already worked that one out. “Gives you about a minute and a half for each one.”

“Right. But I’ll only spend about thirty seconds each on five of those queries before tossing them into the reject bin. Those are the ones that are pretty well written, but the books they describe aren’t the kinds of books I handle. I only work with novels, but every day I receive queries for autobiographies, self-help books, and even cookbooks. If those writers had spent a few minutes checking my website, they would’ve known better than to waste their time sending me queries for books that are outside my area.”

If he spent thirty seconds for each of those rejected queries, that left, by my calculation, about twelve and a half minutes for the five queries that made it past the second hurdle.

“That’s about right,” he said, nodding. “Those five queries are the ones I really focus on. If the queries are well written, and if the book is something that catches my interest, I may ask to see the first fifty pages of the manuscript. Or I may decide, for whatever reason, that the book doesn’t stir up enough enthusiasm for me to go any further. The point is, out of the hundred queries I get on any particular day, only about five of them warrant any attention at all.”

So now we come back to you, a new writer trying to snag a literary agent. Your task is to make sure your query letter survives the first ten seconds of scrutiny and thus makes it into that much smaller group that has earned the agent’s attention. Here’s how:

  • Limit your query letter to one easy-to-read page. The agent will be much more likely to stay with it to the end if he or she can see that you’ve managed to keep it to one page. And don’t cheat by using a microscopic font. Times New Roman 12-point typeface will work nicely. And it’s okay to single-space the query letter.
  • Impress the agent with your writing ability. Be concise, descriptive, and engaging.
  • Proofread the query letter carefully. Don’t give the agent any reason to think you’re a sloppy writer.
  • Query the right agents. Check their websites and find out what kinds of books they handle. If you’ve written a suspense thriller, don’t waste everybody’s time by querying agents who don’t handle suspense thrillers.

If you can do those things, you’ll end up in the top five percent of queries the agent receives. That means he or she will read your query letter all the way through to the end and may even ask for a chapter outline, sample chapters, or the entire manuscript. Or maybe not. Even when you’ve got a great query letter and a very marketable manuscript, there are lots of reasons why an agent will decide not to take you on as a client. Maybe the agent hasn’t been having much luck lately selling the type of book you’ve written. Or maybe the agent already handles too many clients in that genre. Or maybe the agent is feeling particularly weary that day and just doesn’t feel that he or she has the necessary energy to get enthusiastic about taking on a new client.

There are a lot of agents out there, though, and if you do everything right, eventually you’ll convince one of them to ask for your manuscript. Then, of course, your manuscript has to follow through with the promise of the query letter. It has to be compelling, well-written, and commercially marketable. And it has to be as good as you can make it before you send it to any of those agents. Too many writers blow their chances of snagging a good literary agent by sending out their manuscript before it’s ready.

For more info about literary agents, check out my September 23 blog post, Literary Agents: The Good, the Bad, and the Ugly.

You may also want to visit Literary-Agents-Information.com for information about:

  • Why do I need a literary agent?
  • What red flags should I watch for?
  • How can I find the right literary agent for my book and convince the agent to take me on as a client?
  • Why do I need a book proposal?

If you’d like to see a sample book proposal, click here.

Questions about this topic? Call me at 505-796-6895 or send me an email at william@wgreenleaf.com. I’m in my office most weekdays from 9 to 5.