In the publishing industry, adult non-fiction revenues are soaring above fiction revenues and have been widening the gap for the past five years. Adult non-fiction revenue totalled $6.18 billion across the publishing industry in 2017, while adult fiction revenues reached $4.3 billion, according to Penguin Random House, using data from Association of American Publishers (AAP), the U.S. Bureau of Economic Analysis, and Bookscan.
Is Social Media Influencing Book Cover Design?
For a time, it seemed that eBooks and kindles would displace their physical counterparts, but this didn’t quite come to pass. Like the recent revival of zines, the encroach of digital has resulted in a renewed appreciation for the physical – and beautiful. Part of this has been in direct response to eBooks; a tactic to boost the sales of physical books is to remake them as desirable objects, and a way to make objects desirable is, of course, to make them aesthetically appealing. But social media – specifically Instagram, which promotes the coveting of beautiful covers on hashtags such as #bookstagram – is putting a new emphasis on cover aesthetics. We no longer need to go home with someone in order to see their bookcase.
“With social media, people display their books in more places than their personal libraries at home. They’ve almost become an accessory in some cases,” says Rachel Willey, a designer behind covers including Patricia Lockwood’s Priestdaddy (the title takes the form of a nameplate necklace against a freckled chest) and Melissa Broder’s merman-romance The Pisces (a woman passionately embracing a fish).