Late-Night TV Hosts Give Publicity-Starved Novelists the Star Treatment
The New York Times
In a television landscape where literature has become largely overlooked, late-night hosts like Mr. Meyers and Trevor Noah have made it their mission to put a spotlight on writers — giving them an enormous amount of influence in the publishing world.
The guest list for Mr. Meyers’s show in the last few years reads like a roll call of some of the most groundbreaking literary writers at work today: Tayari Jones, Marlon James, Celeste Ng, Sunil Yapa, Viet Thanh Nguyen and Jesmyn Ward.
“He’s willing to take a chance on an unknown author, and that’s been a fantastic boon for our books,” said Todd Doughty, vice president and executive director of publicity at Doubleday. He noted that Mr. Meyers had helped drive exposure for Hanya Yanagihara’s novel “A Little Life,” adding: “Who would have guessed that a 700-page novel would be on national TV these days?”