Bill's Blog

How to Sell Books in 2020: Put Them Near the Toilet Paper

Jul 27, 2020

Book sales jumped this spring at big-box stores, which stayed open and stocked essentials while other shops closed.
The New York Times
If you want to sell books during a pandemic, it turns out that one of the best places to do it is within easy reach of eggs, milk and diapers.

When the coronavirus forced the United States into lockdown this spring, stores like Walmart and Target, which were labeled essential, remained open. So when anxious consumers were stocking up on beans and pasta, they were also grabbing workbooks, paperbacks and novels — and the book sales at those stores shot up.

“They sell groceries, they sell toilet paper, they sell everything people need during this time, and they’re open,” said Suzanne Herz, the publisher of Vintage/Anchor. “If you’re in there and you’re doing your big shop and you walk down the aisle and go, ‘Oh, we’re bored, and we need a book or a puzzle,’ there it is.”

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