Bill's Blog

Print Units Have Double-Digit Gain in Mid-July

Jul 24, 2020

Publishers Weekly

With another strong showing by the juvenile nonfiction category, unit sales of print books rose 16.6% in the week ended July 18, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Units were up 40.9% in juvenile nonfiction from the week ended July 20, 2019, led by a new surge of sales for one of this year’s biggest bestsellers, My First Learn-to-Write Workbook by Crystal Radke, which sold nearly 40,000 copies in the week. The adult nonfiction category also did well, with unit sales increasing 19.9% over 2019, helped by Mary L. Trump’s Too Much and Never Enough, which sold 337,473 print copies in its first week. White Fragility by Robin DiAngelo was #2 in the category, selling nearly 49,000 copies. Three strong debuts drove up print unit sales of adult fiction titles 4% in the week. Topping the category list was Daniel Silva’s The Order, which sold nearly 54,000 copies. In second place was Peace Talks by Jim Butcher, which sold more than 50,000 copies, followed by Clint McElroy’s The Adventure Zone, which sold more than 25,000 copies. The juvenile fiction segment had a 16.6% increase over 2019, helped by sales of Antiracist Baby Picture Book by Ibram X. Kendi, which sold almost 18,000 copies in its first week. Print unit sales of YA nonfiction surged 71% in the week, with a good performance by This Book Is Antiracist by Tiffany Jewell, which sold more than 3,000 copies, putting it in second place on the category list.

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